Can permission based marketing save CRM from commodity street?

Data and direct marketing have become commodity products – but will CRM head the same way? Simon Davis of MarketDeveloper argues the case for its potential saviour: Permission Based Marketing.

It seems a crying shame, but the direct marketing industry has lost the plot. What should have been the twin driving forces of the future of marketing – good data allied to sound pinpoint Customer Relationship Marketing – have failed to live up to their initial promise.

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How Did I Get Here? Simon Davis, Managing Director, MarketDeveloper Ltd

Simon Davis, Managing Director, MarketDeveloper Ltd

1. What is your current job title/position? What other positions have you held throughout your career and how did you get started in the Customer Management industry?

I am Managing Director of MarketDeveloper Ltd and my current position is trying to avoid getting legged over by suppliers, customers, the competition, the government et al. I’ve held many positions in a number of businesses in my career and they all add up to much the same except some positions are more supine than others. I got started in Customer Management by mistake – I thought I was running a software house back in 1995 and it took me 4 years to realise that I wasn’t.

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