DM’s summer of discontent

Direct Marketing (DM) has had a good kicking in the press this year. There are those in the DM industry who feel that the solution lies in “a spin doctor supremo” and “an ad campaign extolling the virtues of DM” Marketing Direct Magazine October 2006. The problems within DM go far, far deeper and while PR might give an improved veneer, it will do little to influence the underlying substance.

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Welcome to the MarketDeveloper Blog

Simon Davis

MarketDeveloperLtd is thrilled to announce that we have started a blog. It will cover technical, demo and sales aspects of MarketDeveloper’s hosted application, general thoughts about the CRM industry, articles about Customer Relationship Management and the people who use CRM technology.
 
We will also be using the blog to make announcements about articles and White Papers written by ourselves, or other organisations, that you may find interesting, amusing or educational.
 
You are invited to comment upon any item posted here and participate in the discussion about all aspects of hosted CRM in the UK partner community. We look forward to “seeing” you here from time-to-time, either as an anonymous guest visitor or when you have something to say.
 
Please come back and pay us a visit soon.

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