CRM is back.

Yes, despite reports of the death of CRM, the marketplace is hotting up again and CRM is back on the agenda. Why? And, this time, is it likely to provide the success that was so lacking before. What is driving the current investment round? Simon Davis MD of MarketDeveloper investigates.

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DM’s summer of discontent

Direct Marketing (DM) has had a good kicking in the press this year. There are those in the DM industry who feel that the solution lies in “a spin doctor supremo” and “an ad campaign extolling the virtues of DM” Marketing Direct Magazine October 2006. The problems within DM go far, far deeper and while PR might give an improved veneer, it will do little to influence the underlying substance.

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Can permission based marketing save CRM from commodity street?

Data and direct marketing have become commodity products – but will CRM head the same way? Simon Davis of MarketDeveloper argues the case for its potential saviour: Permission Based Marketing.

It seems a crying shame, but the direct marketing industry has lost the plot. What should have been the twin driving forces of the future of marketing – good data allied to sound pinpoint Customer Relationship Marketing – have failed to live up to their initial promise.

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How Did I Get Here? Simon Davis, Managing Director, MarketDeveloper Ltd

Simon Davis, Managing Director, MarketDeveloper Ltd

1. What is your current job title/position? What other positions have you held throughout your career and how did you get started in the Customer Management industry?

I am Managing Director of MarketDeveloper Ltd and my current position is trying to avoid getting legged over by suppliers, customers, the competition, the government et al. I’ve held many positions in a number of businesses in my career and they all add up to much the same except some positions are more supine than others. I got started in Customer Management by mistake – I thought I was running a software house back in 1995 and it took me 4 years to realise that I wasn’t.

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Welcome to the MarketDeveloper Blog

Simon Davis

MarketDeveloperLtd is thrilled to announce that we have started a blog. It will cover technical, demo and sales aspects of MarketDeveloper’s hosted application, general thoughts about the CRM industry, articles about Customer Relationship Management and the people who use CRM technology.
 
We will also be using the blog to make announcements about articles and White Papers written by ourselves, or other organisations, that you may find interesting, amusing or educational.
 
You are invited to comment upon any item posted here and participate in the discussion about all aspects of hosted CRM in the UK partner community. We look forward to “seeing” you here from time-to-time, either as an anonymous guest visitor or when you have something to say.
 
Please come back and pay us a visit soon.

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